The Mullen Lowe Group in Brazil is a new name for the Brazilian ad agency known as Borghi/Lowe. The Mullen Lowe Brasil Group will be under the direction of CEO Jose Borghi and Co-CEO Andre Gomes. Gomes is currently the Vice President of the Rio de Janeiro office. As part of the rebranding effort, the office in Brasilia will be closed. The S‹o Paulo and Rio de Janeiro offices will be the flagship offices.
The Mullen Lowe Group on mullenlowegroup.com is well known in Brazilian advertising circles as well as in the United States and the UK. The ad agency handles advertising for Harley Davidson, Google, Hyatt. JetBlue, Mattel, Royal Caribbean, Western Union, Ikea, Johnson and Johnson and General Motors just to name a few of their high profile clients. The purpose of this high-energy ad agency on interpublic.com is to give clients an unfair share of conscious and unconscious attention that exceeds their budget, market share, distribution and current penetration expectations in a particular market.
Jose Borghi is a respected figure in the advertising world in Brazil. Borghi started his career in 1989. Jose became the VP of the Leo Burnett Agency and he later became president before leaving the ad agency in 2002. That same year Jose formed a partnership with Erh Ray and the Borghi Erh Creative Intelligence Agency was formed. In 2006, Jose Borghi completed a merger with Lowe and he and Erh Ray were named co-presidents of the new company. During his career, Borghi has developed ad campaigns for Honda, and the Down Syndrome Association. Jose Borghi has received several awards while he developed advertising campaigns for Fiat, Electrolux, Unilever, Mitsubishi, Globo, Leroy Merlin, Ox Cosmetics, American Express and Antarctica.
Borghi new responsibilities at Mullen Lowe Brasil give him the ability to use a hyper bundle approach when it comes to brand planning, digital marketing, social media, public relations, mobile marketing, design planning and performance analytics. Borghi calls it a hyper bundle approach because he is able to use internal talent from Mullen Lowe offices outside of Brazil to put brand packages together that can be used in other countries as well as in Brazil.
The ad executives are able to break down barriers by changing ad agency behavior through innovation, creativity and doing things that have never been done before.