Founders Eloise Monaghan and Janelle Barboza never thought that their lingerie retail company would become one of the top lingerie brands in the world. For years, lingerie companies have bombarded the market with over-sexualized designs worn by supermodels to make their products seem luxurious.
Honey Birdette embodies what sensuality should be. Founded in 2006 over a glass of wine, Honey Birdette was created to be provocative and luxurious. Every product they sell introduces a sense of sensuality back into the bedroom. Their lingerie is suited for those who love high-fashion quality.
Even publications written for men have mentioned Honey Birdette. Recently, Honey Birdette expanded its business in the United States; launching their New York collection. It’s sexy fashion for women who love exploring their sensuality in a classy, yet naughty, way. Every piece of Honey Birdette lingerie is carefully detailed to awaken the want and desire in anyone.
It’s no surprise that Honey Birdette is now Australia’s hottest lingerie company. They have 50 retail stores in Australia and have begun expanding into the U.K. and the U.S. Honey Birdette hopes to open 40 stores in the U.K. by the end of next year.
One of their biggest surprises was the increase is e-commerce sales in the U.S. Last year, Honey Birdette saw a 374 percent rise in U.S.-base sales. They quickly acted, creating a U.S.-based site to better customer experience. Now, U.S. shoppers receive free shipping on orders over $50, and shipping and returns are now easier.
Even though the U.S. site is bringing in steady success, Honey Birdette wants to open stores in the U.S. as well. After opening their planned 40 stores in the U.K., Honey Birdette plans on expanding into the rest of Europe and the U.S.
For more information follow Honey Birdette on Facebook.