Matching the brand values with real people is important. Many people are interested in seeing real images because they do not pay attention to imitations or models that have heavy make-ups and some digital photo enhancements. Advertisers should always represent how viewers see and watch themselves. The images should display satisfactory factors to everyone in the society. Here is a guide by Lori on how to create attractive ads.
Creating real experience
Create something that gives readers a good experience they read or watch it. The content of the story should be set strategically to give a clear picture to the customers. If the product or service is supposed to solve an issue, then it should be an eye-catching illustration. That way, viewers get the spirit of knowing the solution.
Use attractive colors
Vivid color catches the attention of many people. When advertising, use striking color combinations that send secure messages. It should also have clear focal points. The caption on social media should be concise and engaging enough to make them stop and read the ad.
About Lori Senecal
Lori Senecal is a high-profile entrepreneur. She has proved her leadership skills in creative and digital marketing industries. Lori is the current Global CEO of Crispin Porter and Bogusky, LLC who has overseen the global growth and expansion of the agencies. Senecal is also smart in other office duties based on her experience with several leading industries. She has managed to coordinate and manage the company.
Lori began her employment journey at McCann-Erickson Worldwide, Inc., which according to Ad Week, is one of the units of inter public group of companies. Lori was the brainchild of TAG ideation, a group dealing with marketing to young people. Her performance enabled her to be CIO at the enterprise world team and later took over as the president. Lori gets her mentorship in women mentors who were colleagues in KBS. She works toward setting a good example for other professional women. Senecal’s mentorship program to raise the number of women creative directors in the United States. She talks mainly about the efforts they put to reach the 11% level in empowering women.