José Henrique Borghi Meteoric Rise in the Brazilian Advertising World

José Henrique Borghi is considered one of the best advertisers in the business in Brazil. He began his career in 1989 when he worked for the advertising agency Standard Ogilvy. He steadily built his portfolio of ads while working for other agencies such as Leo Burnett, Talent, DM9/DDB, and FCB. In 2002 he and a colleague, Erh Ray, decided to start their own advertising agency and thus BorghiErh was born.

In order to find further success in the field of advertising, and to gain even larger clients, BorghiErh was merged with Lowe near the end of 2006. After some further mergers, the agency is now called Mullen Lowe and José Henrique Borghi serves as the co-CEO.

Over the course of his 25-year career, Borghi has created some of the most memorable and creative advertising in the country. Among his most celebrated campaigns is one he created for Parmalat that spoke out against prejudice to people that have Down’s Syndrome. Among the major companies he has created advertising campaigns are FIAT, Honda, Unilever, Kelloggs, Procter, Mitsubishi, Electrolux, and many others.

His work in advertising has earned José Henrique Borghi a large number of industry awards. He has been awarded 11 One Show, 12 Clios, 20 Cannes, 16 Abril Awards, and won 15 awards at the New York Festival. He has also been honored as the “Agency Professional by the Brazilian Advertising Association (ABP), in 2009, and in 2014 the APB named his the Advertising Professional of the Year.

Outside of his work, José Henrique Borghi is a fitness buff and is regularly found on the jogging track. He also bikes frequently around São Paulo and commutes to work this way as well. He has also participate in 12 Ironman events which are the most grueling athletic competitions to be found.

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