Dr. Avi Weisfogel is the owner of Dental Sleep Masters, a company that advises dentists on how they can drive the growth of their practices and helps patients with sleep disorders by providing them with dental appliances that provide a solution to their condition. He has developed extensive expertise in sleep disorders during his professional career, in particular in sleep apnea.
Dr. Avi Weisfogel started his career as a dentist and the owner of Old Bridge Dental Care, a practice he established in 1999. His practice, which was based in New Jersey, was very popular with area residents and he won Best Dentist several times. However, he discovered that his passion wasn’t in dentistry itself but rather in helping patients with sleep disorders. Sleep disorders, and especially sleep apnea, are dangerous conditions that can lead to multiple diseases and medical conditions including high blood pressure, strokes, heart disease, and workplace and road accidents.
His first business meant to help people with sleep disorders was Healthy Heart Sleep which placed sleep labs in physicians offices so that they could study their patients sleep habits. As it turned out, Dr. Weisfogel was late to this concept and the business fizzled out. Not one to be deterred, he founded Owner Unlimited Sleep Patient in 2012 and shared with dentists how to serve sleep patients as well as market to them in order to increase their client base. It was in 2014 that he started Dental Sleep Masters with the goal of providing dentists with a way to use oral appliances in the treatment of sleep disorders.
As an entrepreneur, Dr. Avi Weisfogel finds it instructive to meet different people and then have similar conversations with them. This helps him learn new things about subjects and makes the conversations not only more productive but also informs his approach to learning and approaching clients. He also suggests that the best way to market your products and services is to engage in regional marketing. This makes it relatively easy for people to discover you and what solutions you offer to the problems they are having.