How Don Ressler And Adam Goldenberg Put Techstyle On The Map

The Origins Of The Duo

Don Ressler and Adam Goldenberg are two of the biggest pioneers in online retail. Both emerged in the early 2000s as key innovators and both created companies worth billions st a time when the concept of web businesses was somewhat theoretical. Naturally, when the two met they were headed towards the creation of something great. The duo founded Techstyle, a company specializing in ways to use technology in the fashion business, and have held their throne ever since.

 

 

Techstyle Takes Form

The various companies Ressler and Goldenberg operate all fall under the umbrella of Techstyle. Essentially, Techstyle takes Big Data analytics and applies them to the fashion industry. The key to the success of their websites is giving customers exactly what they want, and to do just that Techstyle uses a number of surveys and other means of collecting data to receive the most accurate view of what every customer wants. Once they know what customers want, they can focus on delivering that as efficiently as possible.

 

 

JustFab Is A Success

JustFab emerged in the mid 2000s as a website centered entirely around providing customers with a personalized shopping experience. Working alongside supermodel Kimora Lee Simmons Ressler and Goldenberg created a store with millions of loyal customers. The success of JustFab was so amazing they decided to create another website using the same business model, but with a focus on a more narrow target.

 

 

Building On A Winner

JustFab proved customers wanted a personalized online shopping experience, but Fabletics proved the model could turn into something even more impressive. Originally, Fabletics was simply another online fashion store, but it exploded in popularity in a way even JustFab was not able to. This resulted in the creation of physical stores where Fabletics customers can purchase their clothes. The companies are so successful Ressler and Goldenberg have ordered the opening of between 50-100 brick and mortar stores. Fabletics represents more than another success story for the pair. It represents the mastery of one domain and the entrance into a new one. http://www.entrepreneur.wiki/Don_Ressler

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