Evaluating Handy’s Strategy for Profitability

In early 2016, residential cleaning services provider, Handy was on the brink of collapse. Things were particularly dreadful for co-founder Oisin Hanrahan, whose policies were faring poorly. He dreaded Tuesday mornings since the firm’s leadership team held its meetings at that time. Every week, Oisin was forced to cope with the fact that business strategies that he had backed were flopping.

The main challenge that the company faced at that time was finding a way of rolling out its online onboarding process. Oisin’s partner, Umang Dua had voiced his resistance against the process all along. He thought that it would be impossible to complete it without human help. Nonetheless, the two entrepreneurs agreed to carry out an incomplete test run to establish the effectiveness of the new system. It was subsequently rolled out in Washington and Miami with great success. This heralded its introduction in all the major markets of the company. See, https://www.handy.com/cleaning-services/new-york.

Bucking the Trend

Handy’s establishment came at a time when most startups were struggling to stay afloat. The prevailing climate of skepticism made matters even worse since most investors were not willing to plough their funds into dicey ventures. Luckily, Handy was able to raise enough venture capital that cushioned it against turbulent market conditions. Despite a few challenges at the beginning, the onboarding process was successfully implemented. The co-founders have focused on profitability since they want to ensure that investors get their money back within a short time.

Handy in Brief

Handy.com was formed after Dua and Hanrahan met at Harvard Business School. The two noticed that there was a niche in the on-demand cleaning market, which they sought to address. Since then, Handy has established itself as the go-to and trusted cleaning services provider. It makes use of the services of fully vetted professionals, who are always at hand to address clients’ needs. The firm offers money-back guarantees, something that has endeared it to customers.

 

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