Desiree Perez: Masterminding The Comeback Of Tidal

There is a myriad of multi-billion dollar industries in the corporate world, among which is music streaming. Tidal is often seen as a minnow, but Desiree Pérez is confident that her relentless efforts will transform the company’s fortunes. She has gone on record and stated unequivocally that Tidal is here to stay.

The services have undergone turbulent times recently, with a couple of its top brass stepping down. However, Jay Z, the founder, has remained faithful to his creation. He weathered the storm, trying to find a way out in the process, check this on  His efforts, bolstered by the resilience of Desiree Perez seem to be finally paying off. Lately, subscriber numbers have soared considerably, reaching previously unimaginable levels.

During the hard times, Jay Z employed several strategies without success. The appointment of Desiree Perez, however, changed this concerning trend. Since she took over, Tidal has experienced a revolutionary renaissance, and can now compete with the big boys in the game. In her short period at the helm, Perez has closed numerous deals that have restored the reputation of Tidal among investors and clients.

A testament to this prosperity is the production of record-breaking albums by the enterprises’ elite artists. Rihanna, Kanye West, and Beyoncé, who are Tidal’s flag bearers, all released platinum-rated albums nearby. As a result, the firm has registered over a million new subscribers to its already vast network, check this here.

Tidal has adopted a new tactic, with an aim to increase its appeal to the youth. For this reason, the business has placed emphasis on upcoming musicians rather than concentrating on veterans. All in all, Desiree Perez has proven to be the person to steer Tidal back on the right track.  Related article on

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The Iconic Figure Behind The Renaissance of Tidal – Desiree Perez

Desiree (Des) Perez is the Executive behind ROC Nation. She operates a music streaming service called Tidal, collectively with Jay Brown (her spouse), Chaka Pilgrim, Jana Fleischman and TyTy Smith. Perez is a member of the same group that also includes the collective operators of Tidal. The group is called the Hova Circle of Influence and its operators all control ROC Nation and its complementary junior branches, publishing and label operations. Perez has been a close acquaintance to the renowned celebrity and one of the Co-Founders of Tidal, Jay Z for over 20 years. Perez has gained much attention recently with her impressive revolutionizing work with Tidal.

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With her prominent and extraordinary role in managing the SC Enterprises,  Desiree Perez was known to be extremely adept with her remarkable skills in management and negotiation. Perez was able to utilize her skills well when inside sources had named her for being able to negotiate the Beyoncé Formation stadium tour. Insiders also claimed that she was actively involved in the Rihanna Samsung deal. Her strong and admirable persona, ambitiousness and passion in her work had inspired the New York Daily News to nickname her as ‘Babe Ruthless.’ These qualities were the main reason for Tidal’s recent breakthrough with its services.  Source:


 Based on, Tidal was not excelling even remotely high as it is currently doing within the music streaming industry, thanks to the major contributions and efforts enforced by Desiree Perez. In the past, Tidal was enduring a terrible period of low numbers of users and frequent management shifts. At present, however, Perez has built up Tidal’s music services with loads of exciting modifications with the release of a few consecutive, first-ever album releases from its premier co-owner artists. The exclusive talents presented on Tidal included Beyoncé, T.I, Rihanna and Kanye West. With these significant events, the Tidal application was able to secure a peak position in the iTunes Store. Tidal had further gained over a million new trial members. The music service is expected to mount up the ladder of success even more as a range of other changes are expected to enhance the music experience for its members.

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