The Iconic Figure Behind The Renaissance of Tidal – Desiree Perez

Desiree (Des) Perez is the Executive behind ROC Nation. She operates a music streaming service called Tidal, collectively with Jay Brown (her spouse), Chaka Pilgrim, Jana Fleischman and TyTy Smith. Perez is a member of the same group that also includes the collective operators of Tidal. The group is called the Hova Circle of Influence and its operators all control ROC Nation and its complementary junior branches, publishing and label operations. Perez has been a close acquaintance to the renowned celebrity and one of the Co-Founders of Tidal, Jay Z for over 20 years. Perez has gained much attention recently with her impressive revolutionizing work with Tidal.

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With her prominent and extraordinary role in managing the SC Enterprises,  Desiree Perez was known to be extremely adept with her remarkable skills in management and negotiation. Perez was able to utilize her skills well when inside sources had named her for being able to negotiate the Beyoncé Formation stadium tour. Insiders also claimed that she was actively involved in the Rihanna Samsung deal. Her strong and admirable persona, ambitiousness and passion in her work had inspired the New York Daily News to nickname her as ‘Babe Ruthless.’ These qualities were the main reason for Tidal’s recent breakthrough with its services.  Source:


 Based on, Tidal was not excelling even remotely high as it is currently doing within the music streaming industry, thanks to the major contributions and efforts enforced by Desiree Perez. In the past, Tidal was enduring a terrible period of low numbers of users and frequent management shifts. At present, however, Perez has built up Tidal’s music services with loads of exciting modifications with the release of a few consecutive, first-ever album releases from its premier co-owner artists. The exclusive talents presented on Tidal included Beyoncé, T.I, Rihanna and Kanye West. With these significant events, the Tidal application was able to secure a peak position in the iTunes Store. Tidal had further gained over a million new trial members. The music service is expected to mount up the ladder of success even more as a range of other changes are expected to enhance the music experience for its members.

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Interesting Facts about AXA Advisors

AXA is a French insurance company that operates in many countries across the world. It has its headquarters in the 8th arrondissement of Paris. The firm is engaged in investment management, global insurance, and other related financial services.


The company has managed to retain the position of the first insurance company globally for eight years in a row. The brand value grew 14.5% in 2016 alone. The AXA Group mainly operates in Western Europe, the Asia-Pacific region, North America, and the Middle East. It also has a minor presence in Africa.

All the business in individual countries are run independently and they operate according to the laws that regulate insurance in those countries. AXA is also part of the Euro Stoxx 50 stock market index. The company was rated as the second most powerful transnational corporation over the financial stability of the world. Barclays was rated as the most powerful

The History of AXA

The company can trace its roots to 1816. It was initially known as the Ancienne Mutuelle. After an acquisition in 1978, the company changed its name to Mutuelles Unies. Another acquisition in 1982 caused it to rebrand as Mutuelle Unies/Drouot. The AXA name was adopted in 1985. It has continued to grow mainly through acquisitions in different parts of the world from North American to Switzerland. The company made a decision in 2016 to stop investing in tobacco shares.

About Vinny Parascandola

Vincent Parascandola is the Senior Executive VP of AXA Advisors LLC. He is in charge of sales, recruitment, retention, productivity, and the development of experienced and new financial professionals. Mr. Parascandola has a wealth of experience that is 25 years long. He began his career at Prudential in 1987. In 1990, he joined Money Life insurance company where he held various positions. He finally joined AXA Advisors in 20014.

Vinny has earned numerous accolades in recognition of his leadership abilities. For instance, he has been the recipient of the GAMA Career Development and Master Agency Awards. Vinny is a much sort after speaker in numerous conferences related to the insurance sector.

What Entrepreneurs Should Know About Content and Inbound Marketing

Advertising is the soul of businesses and has been competitive across different states. Many companies are focused on providing content marketing and inbound advertising. As such, entrepreneurs have got high expectations of getting positive results from the Brazilian advertisements. They tend to forget that advertising of products and services is not the only solution to increasing sales.

Jose’ Borghi, the CEO of Mullen Lowe Brazil says that inbound marketing is a strategy to attract audiences by delivering information to help them solve their problems. This involves the delivery of materials with relevant marketing content. Borghi argues that it is through such commitments that a brand can gain customers’ trust and authority in the marketplace. Creating awareness of a product among consumers will only be successful if relevant information is provided.

Jose’ Borghi says that after succeeding in delivering market content, a customer will purchase products or contract services. The most important thing to do is to identify appropriate ways of conveying a product’s information. Drawn by the quest to acquire more customers, many firms end up using poorly planned strategies.

Strategies of Advertising

The publicist of Mullen Lowe Brazil explains some of the advertising methods that should be employed by businesses. It is crucial for a business to publish original information about a brand on their websites. The information can be shared across all social networks to earn the brand some points. Jose’ insists that doing this is not enough for content marketing. There needs to be a plan that goes far beyond interesting information. Conducting a proper research about customers’ taste, preferences and their buying processes is significant.

One of the main pillars of advertising is providing useful information about a product or a service. A company should identify the best target group as their customer. They should be able to understand the importance and use of a product. There is no need of providing information about satisfied consumers in advertising. Today’s consumers are well-informed before making a purchase. Therefore, a company should focus more on providing information rather than evidence.

A firm and its content should be present in social networks. The use of an advertising agency to disclose products’ information in different areas is critical. It is important to study and select the best social networks that will deliver information appropriately. Mullen Lowe Brazil insists that being present in social networks is not just about posting stuff and logging out. A firm has to participate by following their readers’ comments.

Ascendant Capital: The Right Financial Partner Under Jeffry Schneider

Jeffry Schneider is the Founder of Ascendant Capital LLC, an Austin-based company. The company serves as an alternative financial investment firm which only serves specific market portions, mostly the real estate sector. As the founder and CEO of the company, Mr. Schneider has helped the company grow substantially, by raising its operational levels as well as its revenue status. This owes to his intensive experience in the field of alternative investments.

Before joining Ascendant Capital LLC, Jeffry Schneider worked in various companies. Some of the companies he has worked with include: Axiom Capital Management, Merrill Lynch, Alex Brown, and Smith Barney. He is a degree holder from the University of Massachusetts, Amherst. Mr. Schneider has knowledge in various fields such as marketing, education, sales and operational services which has given him an added advantage in the market the company serves. Jeffry is as well affiliated to charitable organizations, such as God Loves We Deliver and Wonders and Worries.

Ascendant Capital mainly sources for funds for emerging as well as already established alternative asset fund sponsors. The capital raised is mainly used to purchase real estate, tech companies and more. The company has a network of family offices, dealers and private banks. It also works with registered investment advisors who work closely with them to help Ascendant distribute these public and private offerings across the globe. Ascendant has been able to raise close to one billion dollars under Jeffry Schneider on behalf of several managers which is a huge growth. The company is projecting to make fifty million dollars on a monthly basis this year.

The culture of the company has been seen to greatly play a major role in ensuring the company’s success. The environment in which Ascendant operates, not only relies on dialogue but also a sense of trust between team members. Transparency is greatly practiced at departmental levels, and the investors’ interests remain a priority to all the stakeholders. Jeffry sees alternative investments a great way to reduce volatility as well as diversify holdings given the current market state which is conducive. This is because alternative investment allocations stand a better level compared to most international client portfolios who consider other available options.

A Look At Family Therapist Patty Rocklage And Her Generosity

Patty Rocklage is Marriage and Family Therapist in Sudbury, Massachusetts. She has spent over 20 years helping families, couples, and individuals work through issues that come up in their lives and how to advance and grow from them. She has developed a warm and friendly communication style that puts her clients at ease and ready to work on their struggles in life. Ove the course of her career she has helped hundreds of area residents strengthen their families, relationships, and outlooks on life. Rocklage graduated from the University of Southern California in 1981. She is married to Dr. Scott Rocklage, Ph.D., who is a Managing Partner at the venture capital firm 5AM Venture.

Patty Rocklage have been very charitable in giving back to the communities in which they serve. As an example, in 2016 they were approached by Sylvia Ceyer, a former department head at the Massachusetts Institute of Technology, which is where Dr. Scott Rocklage earned his Ph.D. The conversation that Ceyer had with the couple involved their willingness to contribute funding that the department was in need of. Without hesitation Patty and Scott agreed to do so and made a large financial contribution. The result of this contribution was a renovation in Building 2 at MIT where the Chemistry department is located. The nanochemistry and nanotechnology labs were completely updated with the latest cutting edge technology and equipment. As a recognition of their contribution a plaque was installed in the lab’s vestibule that honors the Rocklage’s generosity of spirit. Additionally, they were given tributes by both former heads of the department, Ceyer and Professor Moungi Bawendi, as well as the current Department Head Timothy Jamison.

The Financial Industry with Jeffry Schneider and Ascendant Capital, LLC

Jeffrey Schneider is a Texas-based businessperson, philanthropist, and entrepreneur. He is also the founder of the Texas-based investment firm, Ascendant Capital. Jeffery Schneider features more than 24 years in comprehensive experience in the financial service sector. Over the years, Schneider has acquired a vast network of local and global financial services companies. Throughout his career, Jeffrey has worked with large financial firms, including Smith Barney and Merrill Lynch. Additionally, Jeffrey Schneider has held various executive positions in Axiom Capital Management and Paradigm Global Advisors. He began his career, on his graduation from the University of Massachusetts, in his hometown.


Aside from his business and entrepreneurial inclination, Jeffrey Schneider is a philanthropist. He works with various local and global charitable organizations. On several occasions, Jeffrey has donated to the Cherokee Home for Children. As an active participant, Jeffrey Schneider has entirely joined the community for helping the less fortunate. Jeffrey comprehends that staying fit is among the key ways of ensuring healthy living. Per se, he embraces healthy living by eating healthy and participating in the marathon. He is an affluent world lover who has toured Asia, Europe, and South America.


Ascendant Capital, LLC provides a broad range of education, marketing, financial structuring and sales services. The entity also helps in raising funds for emerging and existing asset fund sponsors. The enterprise has collaborated with a network of private banks, family offices, and investment advisors to facilitate a broad reach of their services to the large community throughout the world. In a span of less than half a decade, Ascendant Capital, LLC has grown just two-employee firm to more than thirty-employee firm. In addition, in five years, it has managed to raise more than $1 billion for other managers. Most of the capital have been utilized for buying real estate properties, technology-based firms and auto dealerships.


Ascendant Capital partners with more than 250 investment advisors. Factoring this in, the entity missions to generate more than $50 million every month. Jeffrey Schneider firmly believes that alternative investments present the best way to diversify holdings and reduce volatility. According to its profound founder, Ascendant Capital, LLC has been experiencing exponential growth, and it is expected to continue moving forward in the years to come.


Scott Rocklage Leads 5AM Ventures to New Scientific Heights

Scott Rocklage is one of 5AM Ventures’ Managing Partners. He joined the company in 2003 as a partner and later promoted in 2004. With over 20 years of experience in healthcare management and strategic leadership, the Chemistry Ph.D. holder led the company to develop new drugs (Omniscan™, Cubicin®, and Teslascan®) that were later approved by the FDA.


Dr. Scott Rocklage has previously worked at Cubist Pharmaceuticals (CEO and Chairman), Nycomed Salutar (President and CEO), and Nycomed Interventional (Chairman, President, and CEO). He had also held several Research and Development positions when he was working at Salutar and Catalytica.


Presently, Dr. Rocklage serves as the Board Chairman of Semprus, Achaogen, and Relypsa. Furthermore, he is a board member of Pulmatrix and Variation, WaveRx, and Whitehead Institute. Dr. Rocklage received his B.S. (Chemistry) from University of California-Berkeley. He later attended Massachusetts Institute of Technology for his Chemistry Ph.D. Today, he is based in Waltham, Ma.


5AM Ventures


5AM Ventures is a successful capital company, which aims to build future generation life science firms with the ability to distribute high profits to its investors. It supports companies that aim to provide solutions to healthcare needs by providing innovations in medicine and science. Furthermore, the venture’s portfolio firms spearhead new methods to diagnose, prevent, and offer treatment to various medical conditions.


Board members are also actively involved in the company’s operations as they take up short-term responsibility roles. On the other hand, the company is accountable to all its investors, which allows them to appreciate the amount of work put in to ensure good returns on their investment. 5AM Ventures has centers in the cities of Boston, Massachusetts, and San Francisco, California. It also works with several portfolio companies within the healthcare industry.


Practical Approaches that Define the Success Behind 5AM Ventures


A hands-on approach to company building: 5AM works diligently with portfolio firms in their early stages by carrying out short-term operating duties and offering practical guidance throughout their life.


Teamwork, networking, and broad operational skills: 5AM is capable of recognizing the finest scientists in leading fields, work with specialized entrepreneurs, and co-invest with value-added partners at prominent life science companies.


Capital productivity and reduced realization time: 5AM’s prospect involves producing high returns in three to five years.



Chris Burch understands the importance of mixing technology with fashion.

The technology, as well as the fashion field have undergone many alterations, ever since their very beginning. These two fields have blossomed, equally in unison. Throughout the 1970’s, the advent of a somewhat unwieldy electronic invention commonly known as a “boom box,” gave people the freedom to have a means of exhibiting their music portably and empowered customers to showcase their musical interests to others, while outside of their homes. As time grew into the next decade, the invention was showcased in a range of telecast media as a gadget of worldwide promotion. All throughout the age of the 90’s, the invention had shrunken to permit fastening onto the person’s waistline. Within only ten years time, the invention had further shrank that it was concealable inside of a closed hand. Many people think this shrinkage and portability escalation of the invention to be due to the pressure of fashion.

At this time, people can buy inventions that are connected to fashion in a number of different ways. Some inventors have created protective attire, for instance a built-in airbag structure that is situated around the individual’s neck. The airbag might then be deployed for a cyclist, if they encounter a misfortune, ensuring that their neck area is protected from damage. This elegant invention is looked upon as being desirable to donning a helmet to cover the head and neck, as a helmet significantly reduces visibility compared to a garment worn about the neck on the cyclist. A different fascinating and chic example of combing attire with tools is the advent of gloves that are used by firefighters. The gloves let firefighters speak with each other fast and with ease by hand gestures to converse using prerecorded communications, such as transmitting to one another to quickly depart from the vicinity or that a location is currently safe.

These types of inventions are the area of expertise of Chris Burch. He is famous as an architect in many commercial ventures. Chris Burch is a “power brander,” and he uses his considerable skill of promoting that covers an extensive breadth of retail consumer items, garments, funding services and technology.

Chris’s business actions initiated in the late 1970’s when he was a student laboring at the esteemed Ithaca University. Mr. Chris Burch founded the endeavor Eagle’s Eye garments with no more than $2,000, which boomed to $165 million.