The Dawning of Lectric Pulp

Posted on 07 February 2010 by Joe Dimeck

electric pulpRoneBreak will be launching a new site, which will be taking a slightly different twist on covering music. While music publications are a dime-a-dozen (especially online) we were trying to figure out how to differentiate ourselves from everything else. Then it dawned on us: venues typically don’t cover music, and they have the best opportunity to do so.

In that spirit, we partnered up with Nectars and Club Metronome in Burlington, Vermont to provide exclusive content and interviews centered around the events of those two venues. And since there’s at least one thing happening 7 days a week, there will be plenty of worthwhile events to cover. Nevertheless, music is very much a communal art, and just because we will be sharing the Nectars and Metronome experience with anyone or any place connected to the internet doesn’t mean we won’t continue to spotlight music–known and unknown–from all over.

The name of this publication will be called Lectric Pulp. Originally, we were calling it Electric Pulp, but a web design company already got to it first (www.electricpulp.com). It’s a sweet name, but a trademark is a trademark–and we’re not trying to step on anyone’s toes, except maybe Lectric Shave, who will probably email me sooner or later (hopefully, they’ll be as nice as the folks at EP were). As of now, the logo we’re using is a mock-up and RoneBreak will be a temporary placeholder for content. So from this point forward, when you see Lectric Pulp in the header just know it’s probably going to be related to music in some way or another. Our music section will essentially cease to exist. After all, this is 2KX: the year of good times and legitimate change. And RoneBreak will be using this transitional opportunity wisely. Hopefully, you’re as psyched as we are.

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