David Arquette and Ben Harper buddy-up for new line.

Yesterday was the celebration for the release of David Arquette and Ben Harper’s new casual clothing line Propr. They partnered up with David Bedwell to create funky yet casual men’s and women’s clothing. The event was super-star-studded and was held at the Luau Restaurant, everyone who was anyone in the entertainment and fashion industry (and happened to be in LA) attended. The fashion show which was on the 16th was also glitterati’d up, with attendees like Heidi Klum, Cindi Crawford, David Spade, and Rande Gerber.

Last night’s launch party was of course attended by Jennifer Anniston. AND of course the media was more riddled with her attendance and her skipping out early to meet up with her off-again, on-again beau John Mayer and staying past midnight to ring in his birthday.

Anyway, back to the more exciting–Propr and David Arquette. The line is predicted to be a success, however critics are apprehensive as to who is going to actually buy the clothing. The suspense will hover until we spot a celeb rocking the threads.

Pictures after the jump…