The TV-Industrial complex is dead, as proven by marketing-whiz Seth Godin. Companies used to be able to buy their potential customers’ attention with TV commercials, but since (especially young) people do not spend as much time in front of their TV sets as they used to, TV commercials have lost their efficacy. Today, marketing people need to come up with more aggressive ads, campaigns, or some other way to gain the attention of potential customers. Guerrilla marketing is one way to spread the word and it has become easier and more effective thanks to the Internet.
Wikipedia explains, “Guerrilla Marketing was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.” Read more here.
Some tactics are great and others are rather shocking. The quintessence is that people talk about it and spread the word. I suggest to actually creating a remarkable product or service instead of a remarkable marketing campaign. You will be better off in the long run.
The following video shows examples of guerrilla marketing. Enjoy and let me know if you can think of other guerrilla marketing campaigns.