Slow Your Roll with "Drank" - The first ANTI-Energy drink?

Anti-energy beverage

I never fully understood the whole energy drink craze but with today’s NYC launch of anti-energy beverage, Drank, market leaders like RedBull and Sparks might have to make room for this mass-produced version of “purple drank.”

Most of us up north are virgins to “purple drank” which is described as “a recreational drug popular in the hip-hop community of the southern United States. Its main ingredient is prescription-strength cough syrup containing codeine and promethazine.”

However, this commercialized counterpart dropped the robo-tripping ingredients to concoct Drank, a non-alcoholic, grape flavored drink containing melatonin, valerian root and rose hips. Of course it’s packaged in a purple theme colored can. This newest addition to the beverage industry is “the first EXTREME RELAXATION drink to hit the market” and is “designed to calm and relax you.”

Store availablity listings are unavailable so it’s hit or miss if you’re looking for a new downer to calm your nerves. I wonder if Drank awaits the same fate as that red canned upper Cocaine?

(Via Gothamist)