Remember those Lifelock commercials where Lifelock CEO Todd Davis shares his social security number with the world, daring criminals to steal his identity? Well several of his customers from Maryland, West Virginia and New Jersey are suing Davis because his own service has failed him; more than once.
Attorney David Paris found records of people applying for and actually receiving driver’s licenses (at least 20 times!) using Davis’ Social Security number. However, some applications were rejected since data didn’t match what the Social Security Administration had on file.
So what’s the lesson to be learned here? Don’t broadcast your social security number for the world to see or don’t try to deceive the general public with bold claims and blatant lies? Perhaps it’s both. Karma is a bitch.